Eyelash extensions, flare lashes, strip lashes, and mink lashes

Submitted by Denise on Mon, 2006-03-06 21:17.

I am curious as to what people have experienced in the way of eyelash extensions or lashes in general. I work in Los Angeles in the eyelash business and am looking for favorites, least favorites, recommendations on lash professionals in your area of the world, etc. I also distribute mink lashes, if anyone is looking, and FAR BELOW what you've read about! Talk to me!

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( categories: Makeup )
Expert Techniques?
Submitted by prettyface on Tue, 2006-03-07 10:33.

Denise,

I've used fake eyelashes a total of probably 10-12 times in my life. The two biggest problems I have with them is how to put them on so that they look even and natural and how to make sure they are comfortable the whole time I'm wearing them. Usually I'll get about 30 minutes to an hour into an evening and then all I can think about is how badly I want to take the lashes off. Can you offer, in your next blog entry, perhaps, some tips and tricks you know of to make putting on and wearing fake eyelashes a more enjoyable experience?

Thanks!
prettyface

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Novalash Deception!!!!
Submitted by pamtiki on Thu, 2006-09-21 21:35.

NovaLash eyelash extensions has sunk to a new low. Their web site now proclaims at the top of their home page that “NovaLash is the ONLY lash extension product that is AEWCA-approved”. One is left wondering who is AEWCA? I did some checking on this. It is the “American Extended-Wear Cosmetics Association”. Their web site is www.ae-wca.org. Their web site “looks official” and “sounds official”. It “warns” against using any eyelash extension product that is not made by NovaLash.

To understand first hand, the deceptive nature of NovaLash, please visit www.DNSstuff.com. This is a public website that provides information about who registers and owns the domain name for websites. On the DNSstuff.com website, go to the third box down on the left column where it says, “WHOIS lookup”.

In this box, type in the domain name for NovaLash, which is: www.lashextensions.com Repeat this with the domain name for this official looking site: www.ae-wca.org

You will quickly see that the President of NovaLash, Sophy Merszei, registered and owns BOTH websites.

Imagine the mentality of someone, like Ms. Merszei, President of Novalash eyelash extensions, who would conceive of the idea of creating an official looking web site, call it something that sounds impartial like the “American Extended-Wear Cosmetics Association” – and then pretend that it is meaningful that NovaLash is the only lash extension product that is approved by this organization. Ms. Sophy Merszie even has the audacity to call ALL other competing products “toxic” based on this phony organization that SHE created!!!

Come on, Ms. Merszei. You should be ashamed of your deception.

Please visit www.DNSstuff.com soon. Ms. Merszei is obviously unaware that the entire planet can easily find proof of her deceptive practices with a few keystrokes. I am sure that she will soon figure out how to remove her name as the domain owner of www.as-wca.org . Please see this for yourself quickly.

On a side note, I have witnessed first hand the tremendous quality problems that NovaLash has had with their products. Furthermore, it is difficult to get NovaLash customer service to answer the phone to make a complaint. But don’t take my word for it. If you want to understand the general level of disgust with this company, please go to their website, click on “Find Us” then select “NovaLash Professionals”. You will find over 200 names listed of actual NovaLash customers. I invite you to randomly call any 5 or 10 of those listed on Nova’s own site and simply ask them what they think about the company. You will probably be shocked at what you hear.

In my opinion NovaLash has used scare tactics about the safety of competitor’s products in order to market themselves. How can you trust anything that Ms. Merszei might say given the deception that she is willing to stoop to? If NovaLash was really concerned about safety, I believe they would raise their standards and REQUIRE, not just recommend, hands-on training to buy their product. NovaLash only recently began to sell only to licensed salons, probably in response to a lawsuit. Prior to this, anyone with a credit card could buy NovaLash products. I believe it is irresponsible to sell to untrained, unlicensed people and suggests that NovaLash is more interested in making a quick buck than in safety or the long term health of the eyelash extension industry.

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