Violica is all set to unveil its ambitious plans for the Indian beauty market with the launch of its online beauty store www.violica.com this is a beginning to the many phases violica has lined up in its aim to becoming a major player in the Indian beauty and cosmetics retail.violica’s credo is value via beauty which means violica will aid in empowering the exotic beautiful Indian women with worlds best beauty products to up keep and enhance her natural beauty. Promoted by group of second generation entrepreneurs with ambitions to break new ground and establish a new paradigm online beauty retailing, violica will be aconvluence of a vast array of brands from across the globe. Violica will plans to foray into retail outlets in south India with twenty stores to start with various formats like company owned outlets, affiliate outlets, shop in shop are being examined.